“We are living, in a remix world, and I am a remixed girl”

That right there is some quality culture jamming! By taking Madonna’s ‘Material girl’ and satirically altering it to fit the title of this post, is what some would call a ‘mash up’ or a ‘remake’ of an initial product. Taking something that an audience recognise, and recreating it to tell a different message is a basic definition of ‘culture jamming’ and at large, the basis of the participatory, remix culture we are living in. While often used for satirical and entertainment purposes, in some cases it holds a political stance, Jamie Warner of Marshall University affirms “Contemporary politicians have wholeheartedly embraced commercial branding techniques such as culture jamming, saturating the public sphere with market tested, emotional messages designed to cultivate trust in their political “brand,” thus working against the ideal of a democratic public sphere.”

Alex Bruns argues that to blame our rapid transformation into a participatory culture is the reason behind culture jamming would be seen as “simplistic” he believes that was has really happened “is that the increasing availability of symmetrical media technologies – of networks like the Internet that afford their participants an equal chance to have their message heard – has simply amplified the existing cultural activities of independent fans and artists to an extent that they now stand side by side (and sometimes overshadow) the cultural output sanctioned by conventional publishers.”

I agree wholly with Bruns, our participatory culture has only amplified the existing cultural activities, allowing broadcasting to reach a wider range of audiences. For instance, Carly Rae Jepson’s single ‘Call me maybe’ has been used relentlessly as the punch line in memes, mashup’s and takeoff’s. The following collection shows some satirical examples of culture jamming in regards to her:

call me maybe meme


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s